House of Loren is your primary online source for finding carefully curated fashion, beauty and lifestyle content that is chic, shoppable, and of-the-moment.Through style edits, celebrity reports, designer reviews and more, It is a style resource that aims to help the every-woman find her inner fashionista while curating a closet that is both timeless and fashion forward.

“Nothing makes me happier than creating an outlet for the everyday woman to explore every corner of fashion and be inspired to discover her own sense of style.” – Natalia Loren, Creative Director
Fashion trends should not define your style — they should influence it.


This was a battle I constantly faced throughout the discovery of my own sense of style; wanting to be trendy but feeling like I NEVER had anything to wear. That’s when I realized that a wardrobe is nothing out with a good set of essentials. By going back to the basics, I found a wardrobe that worked for my lifestyle while helping me define exactly what my personal style is — not only was I able to feel more confident in what I was wearing, but I was finally able to understand the true meaning of personal style and the influence the fashion world has on it .I want my readers to experience their own style journeys — and fashion at large —  in this same way. It’s time that we, as everyday women, take a look at fashion from a new lens. Together, let’s learn to shop and experience fashion content with intention. I hope to inspire you to take the content you find here — from runway reports to style edits — and make it your own!




Do you wear hair extensions?

No, I stopped wearing them right after I had Anthony because my hair got pretty long. However, I highly recommend Barefoot Blonde Hair

What do you use to curl your hair?

The Jose Eber 25mm Clipless Curling Iron . It was the iron I learned how to curl my hair with and I still can’t live without it!  Get a few pro styling tips and read a little more about this magic wand HERE.

How tall are you?

I am 5 ft 3in

You speak Spanish in some of your videos, are you hispanic?

Yes, I was born in Buenos Aires, Argentina. Shortly after my first birthday my parents decided to move to California and we’ve been here since!

Do you have advice for new bloggers?

I get this question a lot on Instagram and therefore have considered creating a series. Send me any specific questions you have HERE and in the meantime here are 3 quick tips I learned after MUCH trial and error: