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Amazon Store + March Best Sellers

Hi beauties, how are you all surviving social distancing? Times are so tough (and uncertain) right now as we are all being affected directly & indirectly by COVID-19 😔

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Sephora Holiday Bonus Sale: Beauty Favorites & Must-Trys

Happy Friday Beauties! Sephora’s Summer Bonus Sale just launched on their website and the deals are just in time for you to rack up on your makeup and beauty essentials for the season.

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Flowy Dresses & Pink Peonies: An Interview with Rachel Parcell on Her Nordstrom Fall Collection

When Rachel Parcell created an online journal to chronicle her life as a newlywed  nearly 10 years ago, carving out a career in the emerging…
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My Must-Haves from the Nordstrom Anniversary Sale 2019

It's here! It's finally here! The Nordstrom Anniversary Sale officially kicks off on July 19, but Nordstrom cardholders get early access to shop the sale first -- which means that we get first grabs on amazing items before they sell out! 

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WELCOME TO HOUSE OF LOREN.
“Nothing makes me happier than creating an outlet for the everyday woman to explore every corner of fashion and be inspired to discover her own sense of style.”

________

MEET NATALIA LOREN

Makeup Routine

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The Swim Edit

My summer swim edit is here and just in time for the biggest influencer drive sale of the year #LTKDAY! Happy Shopping!
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Box of Style Spring Edition Review

It’s been a gloomy past few months in California, but leave it up to Rachel Zoe to bring some color back into our lives! Gone are the neutral hues and thick layers of Winter as we all reintroduce playful colors and sundresses back into our closets.

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Makeup on the Go with TréStiQue’s Essential 8 Kit

Beauty may be in the eye of the beholder, but there’s certainly nothing wrong with getting a little extra help. There’s no denying that I am a huge beauty junkie. I love getting the scoop on new luxury cosmetics that come out and being one of the first to get my hands on them.