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“Nothing makes me happier than creating an outlet for the everyday woman to explore every corner of fashion and be inspired to discover her own sense of style.”

– Natalia Loren, Creative Director

FROM the SHOP


Pro Hair Styling Tips Using José Eber

There are a lot of things that can make a day a good one; but there’s nothing quite like having a good hair day. With so many serums, conditioners and lotions on the market, it can be hard to figure out what makes our hair happy and healthy. But the products we use to manipulate…

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The Perfect Eye Glam Using Too Faced Products

Eye glam is the key to bringing any makeup look together. From a sultry smokey eye to a classic subtle glam, it defines the vibe of the look and accentuates beauty in different ways. The key to the perfect eye glam is the right palette and mascara combination. A current favorite of our editors is…

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The Nyx Edit: Best Nyx Makeup Products

Fenty Beauty; KKW; Kylie Cosmetics; The JLo Collection. These days, the beauty industry has become saturated with celebrity makeup collections. Add these to the existing list of  high-end makeup brands and there aren’t many affordable options left. Cue Nyx Cosmetics — the small but mighty cosmetics line that makes beauty accessible for everyone.

 

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Get the Glow: Best Highlighters for Spring & Summer

Summer is approaching! With all of the new highlighter and shimmer products releasing in beauty, there’s no question that a sun-kissed glow will be a must for the season.

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Your Nightly Skin Routine Using 5-Star Products

Makeup trends may come and go, but skin is ALWAYS in. Recently, the 10-Step Korean Skincare Routine has gone viral all over social media as a no-fail method to achieve ageless, flawless skin. But this routine may be a bit too extensive (and EXPENSIVE) for the casual beauty lover with little time and money.

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Best Beauty Moments from the Met Gala

The Costume Institute Gala at the Metropolitan Museum of Art took place on the first Monday of May. This year’s theme  Heavenly Bodies: Fashion and the Catholic Imagination, which challenged designers and their A-list muses to conceptualize godly looks that challenged the conventions of style.

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Box of Style ‘Spring Box’

After an extremely long Winter, Spring has finally arrived!  Rachel Zoe’s Box of Style has curated a selection of  must-haves by her favorite California brands to help us get through the season in style. California is such a special place. This edition pays homage by featuring all California-founded brands to put you in the golden…

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Best Celebrity Beauty Trends at Coachella

Coachella Weekend 1 is over, but the Spring and Summer inspiration is only getting started! Our favorite A-listers were in a attendance at one of the biggest music festivals of the year, and they gave us a preview of the trends that are sure to dominate in the upcoming seasons. Although most of the action…

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